diff --git a/wizard.sh b/wizard.sh
index 82595cd..6ec131d 100755
--- a/wizard.sh
+++ b/wizard.sh
@@ -127,8 +127,12 @@ print_next_steps() {
     echo ""
     echo -e "${BOLD}Start everything:${RESET}"
     echo -e "  ${CYAN}./start.sh${RESET}"
-    echo -e "  Builds the image (first time), starts the agents container,"
-    echo -e "  then launches Context Studio Core on your host."
+    echo -e "  Starts the agents container, then launches Context Studio Core on your host."
+    echo ""
+    echo -e "  ${YELLOW}⚠  First run only:${RESET} the container image needs to be built."
+    echo -e "  This downloads Node.js, Rust, Claude Code and all build tools."
+    echo -e "  ${BOLD}Expect 5–15 minutes depending on your connection.${RESET}"
+    echo -e "  Subsequent starts are instant — the image is cached."
     echo ""
     echo -e "${BOLD}Stop the container:${RESET}"
     echo -e "  ${CYAN}./stop.sh${RESET}"